Digital Service Business and Marketing (10 op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Aika ja paikka

A) Online studies can take place anywhere with internet connection.
B) Project studies requires team work and regular participation to project coaching sessions at Laurea Digital Living Lab Leppävaara -campus in Espoo, details above.
C) Sprint during March 25-29, 2019, in Espoo/Helsinki-capital region

Oppimateriaali ja suositeltava kirjallisuus

Shared learning and working material bank online.

Toteutustapa

SELECT ONE OF THE FOLLOWING STUDY GROUPS: A) ONLINE STUDIES OR B) PROJECT STUDIES.
A) For ONLINE studies, all studying takes places independently online, following a course structure in Optima - learning environment. The studies are self-paced, you can enroll on any semester and get evaluated at end of semester.
B) For PROJECT studies, student will conduct development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects in teams. The coaching is available weekly, on Monday afternoons 14-17 in room 247. This way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills. Project studies have two parts: 1) development project for customer and 2) 10-page theory report.
Purpose of 1) is to get students familiar with the practical work done in digital service development and marketing projects in companies. Purpose of 2) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Työelämäyhteistyö ja/tai TKI

For PROJECT & SPRINT studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Toteutuksen tärkeät päivämäärät

ONLINE - rolling participation

PROJECT coaching available every Monday afternoon during the course duration.

SPRINT - during March 25-29, 2019 (full-days required)

Kansainvälisyys toteutuksella

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Toteutuksen valinnaiset suoritustavat

-

Opiskelijan ajankäyttö ja kuormitus

Online studies require ability to manage your time and deliverables independently and for project/sprint studies, ability to manage tasks in your team.

Sisältö ja sen jaksotus

Project studies take place between weeks 3-13 in 2019. Detailed information available at kickoff session January 14, 2019.

Arviointiasteikko

H-5

Lisätiedot

For PROJECTS:
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)