Digital Service Business and Marketing (10 op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Aika ja paikka

Project studies requires team work and participation into intensive week (39) and to project coaching sessions at Laurea Digital Living Lab Leppävaara -campus in Espoo, details above.

Oppimateriaali ja suositeltava kirjallisuus

Shared learning and working material bank online.

Toteutustapa

For PROJECT studies, student will conduct development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects in teams.
During intensive week 39, full time participation is required from participants. After that, the coaching is available weekly.
The project way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills. Project studies have two parts: A) development project for customer and B) 10-page theory report.
Purpose of A) is to get students familiar with the practical work done in digital service development and marketing projects in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Työelämäyhteistyö ja/tai TKI

For project studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Toteutuksen tärkeät päivämäärät

Project coaching is available weekly during week 40-44 at Leppävaara 247..

Kansainvälisyys toteutuksella

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Toteutuksen valinnaiset suoritustavat

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Opiskelijan ajankäyttö ja kuormitus

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Sisältö ja sen jaksotus

Project studies take place between weeks 39-44 in 2019.

Arviointiasteikko

H-5

Lisätiedot

For PROJECTS:
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)