Digital Service Business and Marketing (10 cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

Project studies requires team work and participation into intensive week (39) and to project coaching sessions at Laurea Digital Living Lab Leppävaara -campus in Espoo, details above.

Materials

Shared learning and working material bank online.

Teaching methods

For PROJECT studies, student will conduct development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects in teams.
During intensive week 39, full time participation is required from participants. After that, the coaching is available weekly.
The project way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills. Project studies have two parts: A) development project for customer and B) 10-page theory report.
Purpose of A) is to get students familiar with the practical work done in digital service development and marketing projects in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Employer connections

For project studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Exam schedules

Project coaching is available weekly during week 40-44 at Leppävaara 247..

International connections

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Completion alternatives

-

Student workload

-

Content scheduling

Project studies take place between weeks 39-44 in 2019.

Evaluation scale

H-5

Further information

For PROJECTS:
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)