Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Aika ja paikka

The online course will be held between 12.9.-5.12.2019. Kick off day will be held at the Leppävaara campus.The course is in Optima learning platform. Pre-assignments due during 2.9.-12.9.

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Toteutustapa

Online course in Optima with team work emphasis. Individual tasks will be done during the course as well.
Kick off at the campus 12.9.2019.

Työelämäyhteistyö ja/tai TKI

Service Design Project for a company or organisation.
Student teams (5-6 persons per team) will develop a service concept for organization provided by the instructors.

Toteutuksen tärkeät päivämäärät

Kick-off day at Leppävaara campus 12.9.2019.
Pre-assingment due week 36, prior to course start.
Final presentations online in Zoom 2.12.2019.
Course ends 5.12.2019
Full schedule will be presented at Kick-off.

Kansainvälisyys toteutuksella

Excecution in English.

Toteutuksen valinnaiset suoritustavat

Optional courses: Sprint & Project-based executions.
Normal recognition of prior learning and demonstration of competence are applied.

Opiskelijan ajankäyttö ja kuormitus

The course is 10 ects which equals approximately 270 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Sisältö ja sen jaksotus

Study unit consists of the following phases:
- Pre-assignment, which will be opened and informed to students prior to course start
- Service Design project kick-off day at the campus
- Online work in teams in the following phases:
*Map and Understand
*Forecast and Ideate
*Model and Evaluate
*Conceptualize and Influence (incl making of final presentations)
-Final presentations in Zoom online workspace.

Arviointiasteikko

H-5

Lisätiedot

KEY CONCEPTS
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept