Service Design (10 cr)
Code: R0216-3035
General information
- Enrollment
-
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
- Timing
-
02.09.2019 - 05.12.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- RDI proportion
- 4 cr
- Mode of delivery
- Distance learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 120
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Teachers
- Kati Tawast
- Johanna Lunkka
- Laura Salmi
- Tarja Chydenius
- Päivi Williams
- Teacher in charge
- Johanna Lunkka
- Study unit
- R0216
Learning outcomes
The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design
Location and time
The online course will be held between 12.9.-5.12.2019. Kick off day will be held at the Leppävaara campus.The course is in Optima learning platform.
Materials
Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.
Teaching methods
Online course in Optima with team work emphasis. Individual tasks will be done during the course as well.
Kick off at the campus 12.9.2019.
Employer connections
Service Design Project for a company or organisation.
Student teams (5-6 persons per team) will develop a service concept for organization provided by the instructors.
Exam schedules
Kick-off day at Leppävaara campus 12.9.2019.
Pre-assingment due week 36, prior to course start.
Final presentations online in Zoom 2.12.2019.
Course ends 5.12.2019
Full schedule will be presented at Kick-off.
International connections
Excecution in English.
Completion alternatives
Optional courses: Sprint & Project-based executions.
Normal recognition of prior learning and demonstration of competence are applied.
Student workload
The course is 10 ects which equals approximately 270 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.
Content scheduling
Study unit consists of the following phases:
- Pre-assignment, which will be opened and informed to students prior to course start
- Service Design project kick-off day at the campus
-Online work in teams in the following phases:
*Map and Understand
*Forecast and Ideate
*Model and Evaluate
*Conceptualize and Influence (incl making of final presentations)
-Final presentations in Zoom online workspace.
Evaluation scale
H-5
Further information
KEY CONCEPTS
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept