Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Toteutustapa

Online + Sprint in week 47 (in UCLL Belgium)
Please note that students participating this execution have to be able to attend Sprint week in Belgium in 18.11.-22.11.2019 and use fluently English in face to face team working and online.
Pre-assignments 1.10-15.10.
Maximum 20 students will be accepted to this unique opportunity (travel & accommodation in Leuven will be covered).
Working starts online by using Optima working space. There will be project teams consisting of both Laurea and Leuven students.

Työelämäyhteistyö ja/tai TKI

Service Design Project

Arviointiasteikko

H-5

Lisätiedot

KEY CONCEPTS
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Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept
ASSIGNMENTS
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Pre-assignment (Theory & Literature)
Customer project
Development of service concept / team work
Evaluated using scale (5-1)
Service Design Portfolio
Created during the process
The finished service design portfolio is given to the customer project provider