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Service Design (10 cr)

Code: R0216-3034

General information


Enrollment
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
Timing
01.10.2019 - 08.12.2019
Implementation has ended.
Number of ECTS credits allocated
10 cr
Local portion
5 cr
Virtual proportion
5 cr
Mode of delivery
Blended learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
English
Seats
20 - 20
Degree programmes
Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
Johanna Lunkka
Kati Tawast
Päivi Harmoinen
Tarja Chydenius
Teacher in charge
Kati Tawast
Study unit
R0216

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Materials

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Teaching methods

Online + Sprint in week 47 (in UCLL Belgium)
Please note that students participating this execution have to be able to attend Sprint week in Belgium in 18.11.-22.11.2019 and use fluently English in face to face team working and online.
Pre-assignments 1.10-15.10.
Maximum 20 students will be accepted to this unique opportunity (travel & accommodation in Leuven will be covered).
Working starts online by using Optima working space. There will be project teams consisting of both Laurea and Leuven students.

Employer connections

Service Design Project

Evaluation scale

H-5

Further information

KEY CONCEPTS
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Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept
ASSIGNMENTS
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Pre-assignment (Theory & Literature)
Customer project
Development of service concept / team work
Evaluated using scale (5-1)
Service Design Portfolio
Created during the process
The finished service design portfolio is given to the customer project provider

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