Fundamentals of Digital Marketing (2 cr)
Code: AV00BU80-3013
General information
Enrollment
19.05.2024 - 24.11.2024
Timing
01.06.2024 - 31.12.2024
Number of ECTS credits allocated
2 op
Virtual proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
0 - 600
Teachers
- Heli Kulomaa
Teacher in charge
Lassi Virtanen
Learning outcomes
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Teaching methods
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google's Digital Garage service.
Location and time
In the Canvas online learning environment during the duration of the course. See Timing.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
No alternative methods of completion.
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required
Important dates
Both required assignments have to be returned by the course end date (31.12.2024). Further details are available at the Canvas learning environment.
During the summer holiday in July and during the New Year holidays, no credits are registered. Credits made by the end of the semester are recorded for the past semester, those made by 31.12. for the autumn semester, and those made by 31.7. for the spring semester.
Students workload
1 ECTS credits = 27 hours of work
Further information for students
Laurea's degree students cannot choose the study unit. Similar content for degree students is offered as a part of study unit HL00BQ81 Digital Marketing and Sales.
Grading scale
Approved/Failed
Evaluation methods and criteria
Assessment details are given in Canvas. Course is evaluated Pass/Fail.