Customer-Oriented Business Development and Marketing (10 op)
Toteutuksen tunnus: A9480-3005
Toteutuksen perustiedot
- Ilmoittautumisaika
-
29.11.2021 - 14.12.2021
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.02.2022 - 10.05.2022
Toteutus on päättynyt.
- Opintopistemäärä
- 10 op
- Lähiosuus
- 10 op
- Toteutustapa
- Lähiopetus
- Toimipiste
- Laurea Leppävaara
- Opetuskielet
- englanti
- Paikat
- 20 - 40
- Koulutus
- Degree Programme in Service Business Management (HMA), Laurea Leppävaara
- Opettajat
- Sini Setälä
- Ove Backlund
- Ryhmät
-
HMA221SNDegree Programme in Service Business Management, daytime studies, S21, Leppävaara
- Opintojakso
- A9480
Tavoitteet
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.
Aika ja paikka
Leppävaara campus, February 1-May 10, 2022. Lectures/meetings on Tuesdays at 8.45-11.15.
Please note the schedule below.
Oppimateriaali ja suositeltava kirjallisuus
E.g
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.
Toteutustapa
Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.
Työelämäyhteistyö ja/tai TKI
1. Development of a Business plan and Canvas for own business idea.
2. Company project tbc.
Toteutuksen tärkeät päivämäärät
Week 5 Course introduction
Week 12 Business plan pitching to judges.
Week 14 Project company presentation. Project targets.
Week 19 Company report presentation.
Sisältö ja sen jaksotus
Week 5 Course introduction, team building. Business idea.
Week 6 Business plan lectures.
Week 7 Business plan lectures. Business idea discussions teamwise.
Week 8 No class.
Week 9 Marketing, Canvas lectures.
Week 10 Buying behavior, Internal marketing lectures.
Week 11 No class. Independent working for business plan pitch.
Week 12 Business plan pitching to judges. Please note time: 9-15.
Week 13 Independent working for finalizing the business plan and Canvas report. Tutoring available.
Week 14 Case company introduction.
Week 15 Preliminary plans for company project. Discussions teamwise.
Week 16 No class. Independent working for case company project
Week 17 No class. Independent working for case company project.
Week 18 No class. Independent working for case company project.
Week 19 Case company project report presentations.
Arviointiasteikko
H-5