Customer-Oriented Business Development and Marketing (10 cr)

Code: A9480-3005

General information

Enrollment: 29.11.2021 - 14.12.2021
Registration for the implementation has ended.

Timing: 01.02.2022 - 10.05.2022
Implementation has ended.

Number of ECTS credits allocated: 10 cr

Local portion: 10 cr

Mode of delivery: Contact learning

Campus: Laurea Leppävaara

Teaching languages: English

Seats: 20 - 40

Degree programmes: Degree Programme in Service Business Management (HMA), Laurea Leppävaara

Teachers: Sini Setälä; Ove Backlund

Groups: HMA221SN
Degree Programme in Service Business Management, daytime studies, S21, Leppävaara

Study unit: A9480

Learning outcomes

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups

*The verb 'develop' has been replaced effective 1st of August 2024.

Location and time

Leppävaara campus, February 1-May 10, 2022. Lectures/meetings on Tuesdays at 8.45-11.15.
Please note the schedule below.

Materials

E.g
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Teaching methods

Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.

Employer connections

1. Development of a Business plan and Canvas for own business idea.
2. Company project tbc.

Exam schedules

Week 5 Course introduction
Week 12 Business plan pitching to judges.
Week 14 Project company presentation. Project targets.
Week 19 Company report presentation.

Content scheduling

Week 5 Course introduction, team building. Business idea.
Week 6 Business plan lectures.
Week 7 Business plan lectures. Business idea discussions teamwise.
Week 8 No class.
Week 9 Marketing, Canvas lectures.
Week 10 Buying behavior, Internal marketing lectures.
Week 11 No class. Independent working for business plan pitch.
Week 12 Business plan pitching to judges. Please note time: 9-15.
Week 13 Independent working for finalizing the business plan and Canvas report. Tutoring available.
Week 14 Case company introduction.
Week 15 Preliminary plans for company project. Discussions teamwise.
Week 16 No class. Independent working for case company project
Week 17 No class. Independent working for case company project.
Week 18 No class. Independent working for case company project.
Week 19 Case company project report presentations.

Evaluation scale

H-5