Customer-Oriented Business Development and Marketing (10 cr)

Learning outcomes

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups

*The verb 'develop' has been replaced effective 1st of August 2024.

Location and time

Leppävaara, January 27-May 4, 2020

Materials

E.g
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Teaching methods

Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.

Employer connections

1. Development of a Business plan and Canvas for own business idea
2. Company project Y4Works: Employment programmes

Content scheduling

Week 5 Course introduction, team building
Week 6 Business plan lectures
Week 7 Business plan lectures. Project company presentation
Week 8 Marketing, Canvas lectures
Week 9 Buying behavior, Internal marketing lectures
Week 10 Business idea discussions
Week 11 Team proposals to project company
Week 12 Independent working
Week 13 Business plan pitching to judges
Week 14 Finishing Business plan + Canvas report
Week 15 Company project
Week 16 Easter holiday
Week 17 Company project
Week 18 Finishing company project report
Week 19 Company project presentations