Pricing in Service Business (5 op)

Tavoitteet

The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice

Aika ja paikka

Online, Canvas learning environment.

Oppimateriaali ja suositeltava kirjallisuus

A list of recommended reading will be published in Canvas.

Toteutustapa

This is an online study unit (Canvas) which starts 10th May and ends 31st August 2021.

Toteutuksen tärkeät päivämäärät

Orientation: May
Module 1 Pricing methods and revenue streams. May & June
Module 2 How to build a pricing strategy? June
Module 3 Dynamic pricing. July & August

Active participation in online discussions is required.

The return dates for assignments will be informed in the Canvas learning environment.
There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.

Opiskelijan ajankäyttö ja kuormitus

5 ECTS = approximately 135 student working hours

Sisältö ja sen jaksotus

Orientation and learning diary
Module 1 Pricing methods and revenue streams
Module 2 How to build a pricing strategy?
Module 3 Dynamic pricing

Arviointiasteikko

H-5

Lisätiedot

This study unit is for Master level students (YAMK) only. Bachelor level students can not enroll to this course.
Canvas learning environment is used.