Pricing in Service Business (5 cr)
Code: A9388-3004
General information
- Enrollment
-
05.04.2021 - 11.04.2021
Registration for the implementation has ended.
- Timing
-
10.05.2021 - 31.08.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Complementary competence, master’s studies in English (CYJ2), Generic studies
- Teachers
- Kaija Koivusalo
- Apramey Dube
- Teacher in charge
- Kaija Koivusalo
- Scheduling groups
- Pienryhmä 1 (Size: 5 . Open UAS : 5.)
- Small groups
- Pienryhmä 1
- Study unit
- A9388
Learning outcomes
The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice
Location and time
Online, Canvas learning environment.
Materials
A list of recommended reading will be published in Canvas.
Teaching methods
This is an online study unit (Canvas) which starts 10th May and ends 31st August 2021.
Exam schedules
Orientation: May
Module 1 Pricing methods and revenue streams. May & June
Module 2 How to build a pricing strategy? June
Module 3 Dynamic pricing. July & August
Active participation in online discussions is required.
The return dates for assignments will be informed in the Canvas learning environment.
There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.
Student workload
5 ECTS = approximately 135 student working hours
Content scheduling
Orientation and learning diary
Module 1 Pricing methods and revenue streams
Module 2 How to build a pricing strategy?
Module 3 Dynamic pricing
Evaluation scale
H-5
Further information
This study unit is for Master level students (YAMK) only. Bachelor level students cannot enroll to this course.
Canvas learning environment is used.