Cross-Cultural Issues in Service Development (5 cr)

Learning outcomes

The student is able to
- identify and deeply understand cross-cultural issues related to service development
- manage multicultural teams and projects
- support and develop frontline personnel's intercultural communication competences
- involve diverse customers in the service design processes

Location and time

Online, Optima learning environment.

Materials

A list of recommended reading will be published in Optima.

Teaching methods

This is a virtual study unit starting in May and ending by August 31, 2019. There will be scheduled assignments during the summer, with a four weeks break in July. Online team work included.

Employer connections

Research-based service development assignment for managing inclusion and diversity in higher education: enhanceIDM.eu

Exam schedules

Assignments due on:
May 8
May 15
May 21
May 22
May 29
June 12
June 19
July 3
Aug 7
Aug 14
Aug 21
Aug 28

International connections

Team work with a student group from Upper Austria University of Applied Sciences (during May-June).

Completion alternatives

-

Student workload

In average 135 work hours.
75 % individual work
25 % team work

Content scheduling

Basics of cultural studies
Intercultural communication
Multicultural teams, cultural frameworks
Culture's role in services
Cultural competence in service development
Service research and development task

Evaluation scale

H-5

Further information

This study unit is for Master Degree students only.
Guidance will take place in Optima learning environment.