Tourism Marketing (5 cr)
Code: TO00BX32-3002
General information
- Enrollment
-
25.11.2024 - 01.12.2024
Registration for the implementation has ended.
- Timing
-
06.03.2025 - 29.04.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
- Teachers
- Marjaana Salomaa
- Petri Miinalainen
- Teacher in charge
- Petri Miinalainen
- Groups
-
TOP224SYTäydentävä osaaminen (amk-tutkinto), S24, Palvelualat
-
CCM224SYComplementary competence (bachelor’s studies in English), S24, Services
- Study unit
- TO00BX32
Learning outcomes
The student is able to
- analyse marketing environment in tourism sector
- plan and design marketing strategy and operations
- apply marketing communication in digital environment
Location and time
Campus implementation.
Materials
Main literature:
Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y.
Routledge 2019.
Other examples of literature:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.
Teaching methods
The study unit includes both individual and team work. You will receive feedback for assignments from the teacher(s), and working life and peer evaluation is utilized. A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule.
Employer connections
Study unit includes marketing development project.
Exam schedules
Presence is compulsory during the first class, 6.3.2025. Also, when there are quest lectures and final presentations.
International connections
The study unit is suitable for exchange students. International guest lectures from partner universities may visit the study unit.
Completion alternatives
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
Student workload
20 h lectures & guidance
115 h independent/ group work
Content scheduling
The exact schedule will be confirmed when the course begins.
Evaluation scale
H-5
Further information
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”