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Tourism Marketing (5cr)

Code: TO00BX32-3002

General information


Enrollment
25.11.2024 - 01.12.2024
Registration for the implementation has ended.
Timing
06.03.2025 - 29.04.2025
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI proportion
5 cr
Mode of delivery
Contact learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
English
Seats
20 - 40
Degree programmes
Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
Marjaana Salomaa
Petri Miinalainen
Teacher in charge
Petri Miinalainen
Study unit
TO00BX32

Learning outcomes

The student is able to
- analyse marketing environment in tourism sector
- plan and design marketing strategy and operations
- apply marketing communication in digital environment

Teaching methods

The study unit includes both individual and team work. You will receive feedback for assignments from the teacher(s), and working life and peer evaluation is utilized. A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule.

Time and location

Campus implementation.

Learning materials and recommended literature

Main literature:
Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y.
Routledge 2019.

Other examples of literature:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Study unit includes marketing development project.

Important dates

Presence is compulsory during the first class, 6.3.2025. Also, when there are quest lectures and final presentations.

Forms of internationality

The study unit is suitable for exchange students. International guest lectures from partner universities may visit the study unit.

Student workload

20 h lectures & guidance
115 h independent/ group work

Content and scheduling

The exact schedule will be confirmed when the course begins.

Further information

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

Evaluation scale

H-5

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