Tourism Marketing (5 cr)
Code: TO00BX32-3002
General information
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Marjaana Salomaa
- Petri Miinalainen
Teacher in charge
Marjaana Salomaa
Groups
-
TOP224SYTäydentävä osaaminen (amk-tutkinto), S24, Palvelualat
-
CCM224SYComplementary competence (bachelor’s studies in English), S24, Services
Learning outcomes
The student is able to
- analyse marketing environment in tourism sector
- plan and design marketing strategy and operations
- apply marketing communication in digital environment
Grading scale
H-5
Further information
The study unit replaces the study unit A9182 Tourism Marketing.