Introduction to Marketing (10 cr)
Code: HL00BQ78-3067
General information
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
8 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Katriina Reponen
- Oskari Vesterinen
Teacher in charge
Oskari Vesterinen
Groups
-
HLF225SALiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, S25, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5