Customer-Oriented Business Development and Marketing (10 cr)
Code: A9480-3010
General information
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teachers
- Marika Nikkinen
- Marjo Lipasti
Teacher in charge
Marika Nikkinen
Groups
-
HBA224SNDegree Programme in Business Management, daytime studies, S24, Leppävaara
-
HBA224SN2Degree Programme in Business Management (tailor-made), daytime studies, S24, Leppävaara
Learning outcomes
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.
Grading scale
H-5