Customer-Oriented Business Development and Marketing (10 cr)

Learning outcomes

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups

*The verb 'develop' has been replaced effective 1st of August 2024.

Location and time

Check Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Materials

You will find the recommended literature and other resources from Canvas. Including e.g.
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Teaching methods

A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The study unit includes working in pairs or groups. You will receive feedback for assignments from the teacher, and peer feedback may also be utilized

Exam schedules

Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:

In order to demonstrate activity, the student must be present at the first contact lesson or notify the teacher in charge of his/her absence to confirm his/her participation in the study. Registration will be rejected if the student does not report his/her absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in his place. The first contact lesson is 10.9.2024.

Attendance and participation in team presentations are mandatory.

International connections

The study unit is suitable for exchange students.

Completion alternatives

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Student workload

10 ECTS = 270 hours of student work

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Content scheduling

Developing a business idea and making a business plan. Using Business Model Canvas to create a business plan.

During this course the student will learn to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- develop customer-oriented products and services
- choose the right marketing measures for different target groups

Evaluation scale

H-5

Further information

The study unit corresponds to the requirements of Bachelor´s level education.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.