HR Project: Employer Brand Development, Kerava City (15 cr)
Code: TP00BV99-3011
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
02.09.2024 - 13.12.2024
Number of ECTS credits allocated
15 op
Virtual proportion
12 op
RDI proportion
15 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
5 - 7
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Maija Huhta
Teacher in charge
Maija Huhta
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- plan and build an employer brand based on an employer promise
- utilise different forms of labour acquisition and implement recruitment marketing
- develop the applicant experience
- build the employee experience at different stages of employment
- provide expert familiarisation
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5