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Employer Brand Development Project (15 cr)

Code: TP00BV99-3011

General information


Enrollment

20.05.2024 - 26.05.2024

Timing

02.09.2024 - 13.12.2024

Number of ECTS credits allocated

15 op

Virtual proportion

12 op

RDI proportion

15 op

Mode of delivery

20 % Contact teaching, 80 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

5 - 7

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Maija Huhta

Teacher in charge

Maija Huhta

Groups

  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to
- plan and build an employer brand based on an employer promise
- utilise different forms of labour acquisition and implement recruitment marketing
- develop the applicant experience
- build the employee experience at different stages of employment
- provide expert familiarisation

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5