Market Entry (10 op)

Tavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Oppimateriaali ja suositeltava kirjallisuus

Material of the course will be given in start of the course.

Toteutustapa

In this course student will learn how to enter in international market and what it takes for an small and midsize business to enter a new market area.
After this course the student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalization for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

In this course we are cooperating with an interesting Finnish company. The company has begun to enter the international market in the near future and is very interested in finding new potential target countries, networks and sales channels. Students are able to help our partner with their new ideas, findings and great market entry plans!

Työelämäyhteistyö ja/tai TKI

In this course we will work closely with our business partner (will be announced later in 2023). Students will learn a lot about SME entering the international markets. We will also cooperate with business founders and visit in market entry event.

Toteutuksen tärkeät päivämäärät

Check the study schedule in Tuudo.

In accordance with § 18 of the degree regulations, "the student must be present at the first contact or inform the responsible teacher of his absence in order to confirm his participation in the study. Alternatively, the teacher can also specify another way for the student to confirm his participation in the implementation. These actions may be required within a week of the start of implementation. In accordance with the above, the application of the method of operation requires that the teacher informs the students approved for the implementation about the practice and that the practice is described in the Study Implementation Plan. If the student has been prevented from participating in the first contact session or becoming active in his studies according to the conditions set by the teacher for justified reasons, he should contact the teacher in charge to agree on participation in the implementation. Registration will be rejected if the student does not report his/her absence at the start of the study or the reason for the absence cannot be considered justified. The next student in line can be taken in his place".

Kansainvälisyys toteutuksella

We will work in international teams, speak English and learn lot about international business in Europe.

Toteutuksen valinnaiset suoritustavat

In accordance with Laurea's degree regulations, "All students have the right to demonstrate their skills. The student takes the initiative to identify and recognize the acquired competence. Competence is recognized and recognized by the teacher responsible for the study or another person appointed to the task. The assessment follows the same assessment criteria and, as a rule, the same assessment scale as for the corresponding Study Course or unit. The student has the right to apply for recognition of competence regardless of where, how and when the competence was acquired. The student can also apply for the recognition of skills acquired at work as part of the degree (studying the work). ... The student is responsible for demonstrating, proving and providing sufficient information. Competence is evaluated by the student and the instructor receiving the screen together. " See more information on the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Lectures 30%
Essay 20%
Project work 50%

Arviointiasteikko

H-5