Market Entry (10 cr)

Learning outcomes

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Materials

Material of the course will be given in start of the course.

Teaching methods

In this course student will learn how to enter in international market and what it takes for an small and midsize business to enter a new market area.
After this course the student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalization for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

In this course we are cooperating with an interesting Finnish company. The company has begun to enter the international market in the near future and is very interested in finding new potential target countries, networks and sales channels. Students are able to help our partner with their new ideas, findings and great market entry plans!

Employer connections

In this course we will work closely with our business partner (will be announced later in 2023). Students will learn a lot about SME entering the international markets. We will also cooperate with business founders and visit in market entry event.

Exam schedules

Check the study schedule in Tuudo.

International connections

We will work in international teams, speak English and learn lot about international business in Europe.

Completion alternatives

In accordance with Laurea's degree regulations, "All students have the right to demonstrate their skills. The student takes the initiative to identify and recognize the acquired competence. Competence is recognized and recognized by the teacher responsible for the study or another person appointed to the task. The assessment follows the same assessment criteria and, as a rule, the same assessment scale as for the corresponding Study Course or unit. The student has the right to apply for recognition of competence regardless of where, how and when the competence was acquired. The student can also apply for the recognition of skills acquired at work as part of the degree (studying the work). ... The student is responsible for demonstrating, proving and providing sufficient information. Competence is evaluated by the student and the instructor receiving the screen together. " See more information on the student intranet.

Student workload

Lectures 30%
Essay 20%
Project work 50%

Evaluation scale

H-5