Content Marketing (5 cr)
Code: R0294-3009
General information
Enrollment
20.05.2024 - 26.05.2024
Timing
01.10.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Teachers
- Laura Sippel
- Eija Lipasti
Teacher in charge
Eija Lipasti
Groups
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
-
CCH224SYComplementary competence (bachelor’s studies in English), S24, Business, administration and law
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Teaching methods
This is an online course during autumn 2023
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization
This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for partner companies we have in this course, or find a company from your own circles.
The coursework will include creating content marketing strategy and content for the chosen organization.
This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.
Location and time
The course is offered completely online.
Learning materials and recommended literature
The learning material will be provided in the learning environment Canvas.
Alternative completion methods of implementation
The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx
Co-operation with working life and/or RDI
You will do the course assignments for an organization.
You can choose to do your coursework for partner companies we have in this course.
You may also focus on an organization of your own choice.
Important dates
The course will open on October 1, 2023
Please, see Lukkarikone for exact times for events in the course.
There are four (4) mandatory online meetings for everyone (=Mandatory event). You are strongly recommended to participate in others, too.
Students workload
This elective course is estimated to require in average 135 hours of work.
Content and scheduling
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
Further information for students
The level 2 evaluation criteria are used in this course.
Grading scale
H-5
Evaluation methods and criteria
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Evaluation criteria, approved/failed
Detailed information on evaluation will be provided in the learning platform.