Cross-Cultural Issues in Service Development (5 cr)

Learning outcomes

The student is able to
- identify and deeply understand cross-cultural issues related to service development
- manage multicultural teams and projects
- support and develop frontline personnel's intercultural communication competences
- involve diverse customers in the service design processes

Location and time

Online, Canvas learning environment.

Materials

A list of recommended reading will be published in Canvas.

Teaching methods

This is a virtual study unit starting in May and ending by August 31, 2024.

Assignments 1-4 are due during May - June. Although these returns and meetings are asynchronic, they require your timely commitment to work with peers and in teams during May/June.

Asgmts 5-7 can be done independently on your own time and to be returned by Aug. 31st.

Employer connections

Research-based service development assignment for an external partner.

Exam schedules

Assignments due on:
May
June
August

The exact return dates will be informed in the Canvas learning environment.

Completion alternatives

A student may propose an independent approach to compensate the study unit. The assignment(s) need to lead to similar learning objectives as on this study unit and equal 5 ects.

Student workload

In average 135 work hours.
75 % individual work
25 % team work

Content scheduling

Basics of cultural studies
Intercultural communication
Multicultural teams, cultural frameworks
Culture's role in services
Cultural competence in service development
Culture-sensitive service design

Evaluation scale

H-5

Further information

This study unit is for Master Degree students only.
Guidance will take place in Canvas learning environment.