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Digital Marketing and Sales (10 cr)

Code: HL00BQ81-3057

General information


Enrollment
19.05.2025 - 25.05.2025
Registration for the implementation has ended.
Timing
01.08.2025 - 31.12.2025
The implementation has not yet started.
Number of ECTS credits allocated
10 cr
Local portion
5 cr
Virtual proportion
5 cr
Mode of delivery
Blended learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
English
Seats
20 - 40
Degree programmes
Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teacher in charge
Petri Miinalainen
Groups
MLA223SAM
Palveluliiketoiminnan koulutus, monimuotototeutus, S23, Leppävaara
Study unit
HL00BQ81

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Evaluation scale

H-5

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