Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3057
General information
- Enrollment
-
19.05.2025 - 25.05.2025
Registration for the implementation has ended.
- Timing
-
01.08.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
- Teacher in charge
- Petri Miinalainen
- Groups
-
MLA223SAMPalveluliiketoiminnan koulutus, monimuotototeutus, S23, Leppävaara
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5