Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3057
General information
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
- Veera Peltomaa
- Petri Miinalainen
Teacher in charge
Petri Miinalainen
Groups
-
MLA223SAMPalveluliiketoiminnan koulutus, monimuotototeutus, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5