Introduction to Marketing (10 cr)
Code: HL00BQ78-3056
General information
Enrollment
27.11.2023 - 03.12.2023
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Aapo Hollanti
- Marja Isokangas
- Oskari Vesterinen
Teacher in charge
Marja Isokangas
Groups
-
HLF224KAMLiiketalouden koulutus, henkilöstöjohtaminen, monimuotototeutus, K24, Lohja
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5