Digital Marketing and Sales - Design Sprint Workshop (10 cr)
Code: HL00BQ81-3046
General information
Enrollment
20.05.2024 - 31.08.2024
Timing
01.10.2024 - 25.10.2024
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HLA223SNLiiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, S23, Leppävaara
-
HTA223SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S23, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Teaching methods
Design Sprint: Pre-assignment & Design Sprint Workshop week
Location and time
Company presentation in MS Teams in September, week/date will be confirmed.
Design Sprint Workshop week in MS Teams in October, week will be confirmed
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
Aalto Group Oy - Varuste.net
Important dates
Pre-assignment: Three weeks time period before sprint workshop week on student's own time.
Design Sprint Workshop week in October.
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Further information for students
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Grading scale
H-5