Digital Marketing and Sales - Design Sprint Workshop (10 cr)

Code: HL00BQ81-3046

General information

Enrollment: 20.05.2024 - 30.09.2024
Registration for the implementation has ended.

Timing: 01.10.2024 - 25.10.2024
Implementation has ended.

Number of ECTS credits allocated: 10 cr

Local portion: 0 cr

Virtual proportion: 10 cr

Campus: Laurea Virtual Campus

Teaching languages: English

Seats: 20 - 40

Degree programmes: Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish); Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish); Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)

Teachers: Juha Uutela; Tomas Illman

Teacher in charge: Juha Uutela

Groups: HLA223SN
Liiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, S23, Leppävaara; HTA223SN
Turvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S23, Leppävaara

Study unit: HL00BQ81

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Location and time

Company presentation in MS Teams in September, the date will be confirmed and informed.

Design Sprint Workshop week in MS Teams in October, week will be confirmed

Materials

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Employer connections

Aalto Group Oy - Varuste.net

Exam schedules

Pre-assignment: Three weeks time period before sprint workshop week on student's own time.
Design Sprint Workshop week in October.

International connections

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Student workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Evaluation scale

H-5

Further information

To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business