Digital Marketing and Sales - Bravura Suomi: Marketing plan for a newly-launched recruitment start-up (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Oppimateriaali ja suositeltava kirjallisuus

Course literature and suitable sources will be discussed and defined in the beginning of the project. Digital Marketing and Sales Canvas study unit includes in this project.
Also, the project´s assignment and targets will be discussed in the beginning of the project.

Toteutustapa

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with the company Bravura Suomi. (www.bravura-suomi.fi) Bravura is a staffing and recruitment company. They match people in the beginning of their careers with available jobs and help businesses find the best new talent.

Our client is Sales Manager Emilia Grön.

Project content: Marketing plan for a newly-launched recruitment start-up

Bravura is a recruitment- and staffing company founded in Sweden 15 years ago. With 15 offices and growing, Bravura is one of the market leaders in the business. During Spring 2023, Bravura Suomi launched their operations in Helsinki, Finland and is looking to build a strong name and brand locally. Bravura’s company values are goal-oriented, trustworthy, inspiring and generous.

Bravura Suomi plays an essential role in providing students with authentic problem-solving experiences. The Project objectives and principles will be defined in client briefing.

Keywords: employer branding, marketing plan, recruitment, event marketing, communication, social media marketing, content strategy

Welcome to join us to this project!

This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.

Coaching and communication will be defined and agreed in the beginning of the project.
This project is suitable for blended learning students (monimuoto):
Please note: If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

Työelämäyhteistyö ja/tai TKI

Our client in this project:
Sales Manager Emilia Grön
Bravura Suomi Oy, Helsinki
www.bravura-suomi.fi

Lecturer in this project, Mervi Talonen, Senior Lecturer in Business Management.

Toteutuksen tärkeät päivämäärät

Project meetings will be held on Hyvinkää campus on Thursdays at 9.30-10.30 am.
It is highly recommended to reserve Thursdays for team working days.
The Outlook invitation for the project pre-brief and brief meetings will be send by lecturer in August.

Kansainvälisyys toteutuksella

Study is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

1 credit point is approximately 26,7 working hours.
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work. Guidance meeting is approximately one hour a week.

Sisältö ja sen jaksotus

Project content: Marketing plan for a newly-launched recruitment start-up

Bravura is a staffing and recruitment company. They match people in the beginning of their careers with available jobs and help businesses find the best new talent.

Bravura is a recruitment- and staffing company founded in Sweden 15 years ago. With 15 offices and growing, Bravura is one of the market leaders in the business. During Spring 2023, Bravura Suomi launched their operations in Helsinki, Finland and is looking to build a strong name and brand locally. Bravura’s company values are goal-oriented, trustworthy, inspiring and generous.

Bravura Suomi plays an essential role in providing students with authentic problem-solving experiences. The Project objectives and principles will be defined in client briefing.

Keywords: employer branding, marketing plan, recruitment, event marketing, communication, social media marketing, content strategy

Welcome to join us to this project!

Keywords: marketing plan, recruitment, event marketing, communication, social media marketing

Arviointiasteikko

H-5