Introduction to Marketing | Study Guide, Laurea

Introduction to Marketing (10 cr)

Code: HL00BQ78-3034

General information

Enrollment

22.05.2023 - 30.08.2023

Timing

06.09.2023 - 05.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

7 op

RDI proportion

5 op

Mode of delivery

30 % Contact teaching, 70 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

Finnish

Seats

40 - 45

Degree programmes

Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)

Teachers

Laura Sippel

Teacher in charge

Laura Sippel

Groups

NDA223KA
Tietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5