Customer-Oriented Business Development and Marketing (10 op)

Tavoitteet

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups

*The verb 'develop' has been replaced effective 1st of August 2024.

Aika ja paikka

Leppävaara campus, January 18 - May 3, 2023. Lectures/meetings on Wednesdays at 8.45-11.15 (exception January 31 on Tuesday, but that is independent working in teams).

Please note the schedule below.

Oppimateriaali ja suositeltava kirjallisuus

E.g
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Toteutustapa

Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.

Työelämäyhteistyö ja/tai TKI

1. Development of a Business plan and Canvas for own business idea.
2. Company project tbc.

Toteutuksen tärkeät päivämäärät

Week 3 Course introduction
Week 4 Project company presentation. Setting the project targets.
Week 14 Company project final presentations.
Week 18 Business plan pitching to judges.

Sisältö ja sen jaksotus

Week 3 Course introduction, team building. Business idea. Business plan lectures.
Week 4 Case company introduction.
Week 5 Independent working, no class.
Week 6 Case company project discussions per team
Week 7 Marketing, Business Plan lectures
Week 8 Buying behavior.
Week 9 Case company project discussions per team.
Week 10 No class. Independent working for case company project
Week 11 Own company project: Business idea discussions per team.
Week 12 Independent working for case company project.
Week 13 Own company project: Business Model Canvas (BMC) lectures.
Week 14 Case company project report presentations. Please note time: 8.45-14.45.
Week 15 Work shop: Own company Business Plan/BMC project, recap
Week 16 No class. Independent working for own company project.
Week 17 No class. Independent working for own company project.
Week 18 Business plan pitching to judges. Please note time: 8.45-14.45.

Arviointiasteikko

H-5