Introduction to Marketing (10 cr)
Code: HL00BQ78-3024
General information
Enrollment
23.05.2022 - 29.05.2022
Timing
05.09.2022 - 16.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 100
Degree programmes
- Liiketalouden koulutus (HLD2), Laurea Verkkokampus
Teachers
- Hanna Schroderus
- Jukka Rautio
Teacher in charge
Jukka Rautio
Groups
-
HLDOPS22Liiketalouden koulutus, Avoin AMK polkuopinnot, verkko-opinnot, S22, Verkkokampus
-
HLD222SALiiketalouden koulutus, verkko-opinnot, S22, Verkkokampus
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5