Market Entry (10 op)
Toteutuksen tunnus: R0301-3012
Toteutuksen perustiedot
Ilmoittautumisaika
24.05.2021 - 30.05.2021
Ajoitus
14.09.2021 - 11.01.2022
Opintopistemäärä
10 op
Virtuaaliosuus
10 op
Toteutustapa
Etäopetus
Yksikkö
Laurea Leppävaara, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettaja
- Ove Backlund
Vastuuopettaja
Ove Backlund
Ryhmät
-
TOH221SYTäydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet
-
CCH221SYComplementary competence (bachelor’s studies), S21, Business, administration and law
Osaamistavoitteet
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Toteutustapa
This course is an online course. However, there will be a course introduction in Zoom on 14.9.2021 at 9-11am. The course folder will be open at 8am in Canvas.
The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.
Oppimateriaali ja suositeltava kirjallisuus
E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6.
Czinkota, Ronkainen, Moffett. 2005: International business, edition .7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business.
Various ebook links.
Työelämäyhteistyö ja/tai TKI
The students will step by step develop a international marketing plan for a for an existing or a fictional company.
Toteutuksen tärkeät päivämäärät
14.9.2021 Course introduction in Zoom at 9-1am. Please access via Canvas.
Please introduce yourself in Optima to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students)
31.12.2021 DL of the final report, Marketing plan. .
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Kansainvälisyys toteutuksella
This course is suitable for the exchange students.
Sisältö ja sen jaksotus
1. Global marketing today - recommended DL 5.10.2021
2. Analysis of the target market - recommended DL 26.10.2021
3. Marketing strategy - recommended DL 16.11.2021
4. Entry modes - recommended DL 7.12.2021
5 . Marketing plan - DL 31.12.2021
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Arviointiasteikko
Hyväksytty/Hylätty
Arviointimenetelmät ja arvioinnin perusteet
BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.