Market Entry (10 cr)
Code: R0301-3012
General information
- Enrollment
-
24.05.2021 - 30.05.2021
Registration for the implementation has ended.
- Timing
-
14.09.2021 - 11.01.2022
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Teachers
- Ove Backlund
- Study unit
- R0301
Learning outcomes
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Materials
E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6.
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7.
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebook links.
Teaching methods
This course is an online course. However, there will be a course introduction in Zoom on 14.9.2021 at 9-11am. The course folder will be open at 8am in Canvas.
The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.
Employer connections
The students will step by step develop a international marketing plan for a for an existing or a fictional company.
Exam schedules
14.9.2021 Course introduction in Zoom at 9-11am. Please access via Canvas.
Please introduce yourself in Optima to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students)
31.12.2021 DL of the final report, Marketing plan. .
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
International connections
This course is suitable for the exchange students.
Content scheduling
1. Global marketing today - recommended DL 5.10.2021
2. Analysis of the target market - recommended DL 26.10.2021
3. Marketing strategy - recommended DL 16.11.2021
4. Entry modes - recommended DL 7.12.2021
5 . Marketing plan - DL 31.12.2021
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Evaluation scale
Approved/Failed