Business Online Visibility (5 cr)

Code: 01473-3001

General information

Enrollment: 04.02.2019 - 10.02.2019
Registration for the implementation has ended.

Timing: 01.03.2019 - 31.05.2019
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 0 cr

Virtual proportion: 5 cr

Unit: Laurea university of applied sciences

Campus: Laurea common

Teaching languages: English

Seats: 0 - 30

Degree programmes: Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat

Teachers: Petri Miinalainen

Teacher in charge: Petri Miinalainen

Study unit: 01473

Learning outcomes

Managing online visibility and presence with interesting and engaging contents is one of the major issues in digital marketing. During this course we study different aspects of this and students learn to produce, publish and manage online content from the business perspective and understand the importance of stories, product information, multimedia content, and other online content in creating an online presence for a tourism business.

After successful completion of the course the student
- knows different methods to do pre-research of social media visibility, target groups etc.
- can use keywords in effective marketing and social media contents
- is able create a paid campaign in internet and social media
- analyzes the success of social media efforts and gives grounded solutions based on them
- manages social media channels and contents in co-operation with customers

Location and time

This is a 100 % virtual course, so no contact hours are provided.

Materials

A range of literature, articles and internet links are introduced by the teacher in order to help students find the proper sources.

Teaching methods

This online course is a 5 credit part of eTourism Curriculum which covers in total 30 credits of courses provided by different universities of applied sciences in Finland. The main focus in tourism businesses.

Employer connections

During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

Exam schedules

Submission of tasks and personal feedback times by teacher is describled on course platform in detail. You will receive development feedback from teacher teacher after submitting each task (1-4). The final online visibility plan (task 5) will be evaluted numeric scale 1-5.

Student workload

Task 1: 15%
Task 2: 15%
Task 3: 20%
Task 4: 15%
Task 5: 35%

Content scheduling

1.3.2019 - 31.5.2019

Evaluation scale

H-5

Further information

Managing online visibility is one of the major issues in online world.
During this course you will learn to create online visibility plan for a real tourism company that you find yourself.