Business Online Visibility (5 op)

Tavoitteet

Managing online visibility and presence with interesting and engaging contents is one of the major issues in digital marketing. During this course we study different aspects of this and students learn to produce, publish and manage online content from the business perspective and understand the importance of stories, product information, multimedia content, and other online content in creating an online presence for a tourism business.

After successful completion of the course the student
- knows different methods to do pre-research of social media visibility, target groups etc.
- can use keywords in effective marketing and social media contents
- is able create a paid campaign in internet and social media
- analyzes the success of social media efforts and gives grounded solutions based on them
- manages social media channels and contents in co-operation with customers

Aika ja paikka

This is a 100 % virtual course, so no contact hours are provided.

Oppimateriaali ja suositeltava kirjallisuus

A range of literature, articles and internet links are introduced by the teacher in order to help students find the proper sources.

Toteutustapa

This online course is a 5 credit part of eTourism Curriculum which covers in total 30 credits of courses provided by different universities of applied sciences in Finland. The main focus in tourism businesses.

Työelämäyhteistyö ja/tai TKI

During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

Toteutuksen tärkeät päivämäärät

Submission of tasks and personal feedback times by teacher is describled on course platform in detail. You will receive development feedback from teacher teacher after submitting each task (1-4). The final online visibility plan (task 5) will be evaluted numeric scale 1-5.

Opiskelijan ajankäyttö ja kuormitus

Task 1: 15%
Task 2: 15%
Task 3: 20%
Task 4: 15%
Task 5: 35%

Sisältö ja sen jaksotus

1.3.2019 - 31.5.2019

Arviointiasteikko

H-5

Lisätiedot

Managing online visibility is one of the major issues in online world.
During this course you will learn to create online visibility plan for a real tourism company that you find yourself.