Study Guide

Optionality

Choose 30 - 35 cr

Description

Studies suitable for exchanges students in Business Management on the Hyvinkää campus.

In Project Studies at Laurea Hyvinkää Campus students are able to develop skills in

Service Design Implementations:
The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- develop sustainable practices in organisations
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Digital Marketing & Sales Implementations:
The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition/ Social Media Marketing/ Sales in Today's World
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts


BOTH IMPLEMENTATIONS
Additionally in all project Implementations, students are able to develop skills in:
Working with a real project client (e.g. a company, public organization, NGO)
Cross-cultural teamwork
International business
Client management
Leadership
Project management
Negotiations
Problem solving
Presentations
Academic writing
Professional reporting