Opinto-opas

Osaamistavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Toteutustapa

The key content of this study unit:
Principles of service design process and tools, theory and practice, how a service design concept can be developed for a real company case, either for students' own organization or Espoo (provided by laurea)
Service development project in groups of 4 students: Planning and implementing the project, reporting and presenting developed service..

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A., Hormess, M. & Schneider, J. This is Service Design Doing, O'Reilly 2018.
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Optima materials

Työelämäyhteistyö ja/tai TKI

Student teams (4 persons per team) will develop a service concept either for their own company / organization or they can choose Espoo case (provided by Laurea). Students' own company cases must be proposed by 15.8.

Toteutuksen tärkeät päivämäärät

Service Design project done in a team. Exam about service design process and metohds. Study Unit begins 27.8.2018 and participation to first contact lesson is required.

Opiskelijan ajankäyttö ja kuormitus

10 ects = 270 hours

Arviointiasteikko

H-5

Arviointikriteerit, tyydyttävä (1-2)

Entrepreneurial skills
*is able to try out new things
Tool skills
*is able to identify the tools of Design Sprint Manual including ValueProposition Canvas and Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to identify the meaning of non-linear and iterative design process in customer value creation(build, measure, learn)
*is able to identify the importance of alternatives before picking a direction
Customer empathy skills
*is able to identify customer and user perspective and the importance of customer insight in service concept development
Experiment skills
*is able to identify the meaning of idea testing when developing service concept and earnings logic.

Arviointikriteerit, hyvä (3-4)

Entrepreneurial skills
*is able to try out new things, does not fear failure, but perceives it as an opportunity to learn and develop
Tool skills
*is able to use the tools of Design Sprint Manual including Value Proposition Canvas and
Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to explore alternatives before picking a particular direction*is able to utilize non-linear and iterative design process in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider customer and user perspective and listen to the customer
*is able to utilize customer insight in service concept development
Experiment skills
*is able to search andanalyze data which supports ideas and tests the vision.
*is able to test the ideas to learn what works and what does not

Arviointikriteerit, kiitettävä (5)

Entrepreneurial skills
*is able to try out new things diversely ,does not fear failure,but perceives it as an opportunity to learn and develop
*is able to take into account both strategical and tactical aspects in the project work
Tool skills
*is able to use diversely the tools of Design Sprint Manual including Value Proposition Canvas and Business Model Canvas in developing servicec oncept and earnings logic.
Design thinking skills
*is able to explore excellently multiple alternatives before picking and refining a particular direction
*is able to utilize excellently non-linear and iterative designprocess in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider relentlessly
customer and user perspective and listen to the customer.
* is able to consider widely customer insight in service concept development.
Experiment skills
*is able to search and analyze diversely data which support the ideas and tests the vision.
*is able to test the ideas at early experiment stages to learn what works and what does not