Digital Marketing (5 cr)
Code: HY00BM77-3001
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea Tikkurila, liko
Campus
Laurea common
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Teachers
- Eija Lipasti
Groups
-
HYV419SJDegree Programme in Leading Transformational Change, virtual studies, S19, Tikkurila
Learning outcomes
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Grading scale
Approved/Failed