Digital Marketing (5 cr)
Code: HY00BM77-3001
General information
- Enrollment
-
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
- Timing
-
01.08.2019 - 31.12.2019
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea common
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
- Teachers
- Eija Lipasti
- Study unit
- HY00BM77
Learning outcomes
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Evaluation scale
Approved/Failed