Trends and Raw Materials – Strengths on the Background of Cosmetics MarketingLaajuus (5 cr)

Learning outcomes

Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence