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Trends and Raw Materials – Strengths on the Background of Cosmetics Marketing (5 cr)

Code: KY00BS04-3009

General information


Enrollment
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
Timing
01.01.2026 - 31.07.2026
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual proportion
5 cr
Mode of delivery
Distance learning
Unit
30 Ylemmät ammattikorkeakoulututkinnot
Campus
Laurea Virtual Campus
Teaching languages
Finnish
Seats
20 - 40
Degree programmes
Complementary competence, Master’s studies (TYJ), Generic Studies
Teachers
Satu Vuorela
Mila Andersén
Teacher in charge
Satu Vuorela
Groups
TYJ25SJ
Täydentävä osaaminen (yamk-tutkinto), S25, yhteiset opinnot
Study unit
KY00BS04

Learning outcomes

Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence

Evaluation scale

H-5

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