Trends and Raw Materials – Strengths on the Background of Cosmetics Marketing (5 cr)
Code: KY00BS04-3009
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 30 Ylemmät ammattikorkeakoulututkinnot
- Campus
- Laurea Virtual Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
- Teachers
- Satu Vuorela
- Mila Andersén
- Teacher in charge
- Satu Vuorela
- Groups
-
TYJ25SJTäydentävä osaaminen (yamk-tutkinto), S25, yhteiset opinnot
- Study unit
- KY00BS04
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Evaluation scale
H-5