Trends and Raw Materials – Strengths on the Background of Cosmetics MarketingLaajuus (5 cr)
Study unit code: KY00BS04
Credits
5 op
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
30 Ylemmät ammattikorkeakoulututkinnot
Campus
Laurea Virtual Campus
Teaching languages
- English
Degree programmes
- Complementary competence, master’s studies in English (CYJ2), Generic studies
Groups
-
CYJ25SJComplementary competence (master’s studies in English), S25, Generic studies
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Grading scale
Approved/Failed
Enrollment
20.05.2024 - 26.05.2024
Timing
12.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual proportion
3 op
RDI proportion
2 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 30
Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
Teachers
- Satu Vuorela
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
TYJ24SJTäydentävä osaaminen (yamk-tutkinto), S24, yhteiset opinnot
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Grading scale
H-5
Enrollment
06.12.2022 - 12.02.2023
Timing
05.04.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Tikkurila, palvelu
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 50
Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
Teachers
- Satu Vuorela
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Satu Vuorela
Scheduling groups
- Avoin AMK (Size: 20. Open UAS: 20.)
Groups
-
TYJ23KJTäydentävä osaaminen (yamk-tutkinto), K23, yhteiset opinnot
Small groups
- Avoin AMK
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Grading scale
H-5
Enrollment
29.11.2021 - 02.01.2022
Timing
21.04.2022 - 24.05.2022
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D /YAMK
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
Teachers
- Satu Vuorela
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Satu Vuorela
Scheduling groups
- Pienryhmä 1 (Size: 20. Open UAS: 20.)
Groups
-
TYJ22KJTäydentävä osaaminen (yamk-tutkinto), K22, yhteiset opinnot
Small groups
- Pienryhmä 1
Learning outcomes
Student is able to:
- analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients.
- investigate current trends and values in cosmetic marketing.
- examine the effects and potential of cosmetic raw materials, supported by literature-based evidence.
- critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence
Grading scale
H-5