Digital MarketingLaajuus (5 op)
Opinnon tunnus: HY00BM77
Laajuus
5 op
Osaamistavoitteet
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Ilmoittautumisaika
20.05.2024 - 26.05.2024
Ajoitus
01.08.2024 - 31.12.2024
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö D, Verkkokampus, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Degree Programme in Leading Transformational Change (HYD5), Virtual Campus
Opettaja
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
HYD524SJDegree Programme in Leading Transformational Change, yamk, virtual studies, S24, Virtual Campus
Osaamistavoitteet
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Arviointiasteikko
H-5
Ilmoittautumisaika
22.05.2023 - 28.05.2023
Ajoitus
01.08.2023 - 31.12.2023
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö D, Verkkokampus, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Degree Programme in Leading Transformational Change (HYD5), Virtual Campus
Opettaja
- Eija Lipasti
Ryhmät
-
HYD523SJDegree Programme in Leading Transformational Change, yamk, virtual studies, S23, Virtual Campus
Osaamistavoitteet
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Arviointiasteikko
Hyväksytty/Hylätty
Ilmoittautumisaika
23.05.2022 - 29.05.2022
Ajoitus
01.08.2022 - 31.12.2022
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
TKI-osuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö D /YAMK
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
21 - 40
Koulutus
- Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Opettaja
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
HYV422SJDegree Programme in Leading Transformational Change, yamk, virtual studies, S22, Tikkurila
Osaamistavoitteet
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Arviointiasteikko
H-5