Opinto-opas

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

PROJECT CONTENT
- Principles of Digital Marketing and Sales
- Translating the target audience insights into a compelling digital marketing strategy
- Crafting tailored content that resonates with the aspirations and challenges of immigrant women seeking employment
> From social media campaigns to content creation, students will explore various digital marketing channels to amplify the impact of the service design initiative
- Using AI in project in real life context
- JOINT-BALTIC project

AIM
The aim is to not only raise awareness but also to create a supportive online environment that connects immigrant women with valuable resources and opportunities.

TASK
The goal is to create a service framework for immigrant women navigating the job market
- fosters inclusivity
- addresses barriers
- enhances the overall experience

NOTE:
There are two Laurea Hyvinkää projects with similar content by Marja Isokangas:
1) Service Design and Sustainability Project HL00BU34-3034
2) Digital Marketing and Sales Project HL00BU35-3031 (this project)
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE?
LEARNING OBJECTIVES:
1. Digital Marketing Mastery: Acquire hands-on experience in crafting and implementing digital marketing strategies tailored to a specific audience.
2. Use of AI in real life project: Developing skills for use of AI.
3. Empathy and Cultural Sensitivity: Cultivate empathy and cultural sensitivity through direct engagement with immigrant women and their unique experiences.
4. Collaborative Teamwork: Hone teamwork and collaboration skills by working closely with counterparts from different disciplines.
5. Social Impact Awareness: Recognize the power of business to drive positive social change and contribute to the empowerment of marginalized communities.

GUIDANCE TAKES PLACE AT HYVINKÄÄ CAMPUS.

-----

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Oppimateriaali ja suositeltava kirjallisuus

Theory studying in the project:
1.Self-study in Canvas (3 ects), Digital Marketing and Sales
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

WORKING LIFE PARTNER: Empowering Immigrant Women in the Workforce-Project
Funder of Project: the Central Baltic 2021-2027
CENTRAL BALTIC PROJECT.
https://www.laurea.fi/en/projects/c/central-baltic-mentoring-for-migrant-women-seeking-employment/

Toteutuksen tärkeät päivämäärät

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Kansainvälisyys toteutuksella

CENTRAL BALTIC PROJECT
EXCHANGE STUDENTS ARE WARMLY WELCOME

Opiskelijan ajankäyttö ja kuormitus

1 cr. = 26.7 h

Sisältö ja sen jaksotus

SCHEDULE
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 12:30-14:30 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 12:30-16:00
12:30-14:30 KickOff the project together with other team
14:30-16:00 Team roles (without supervisor)

TWO TEAMS TOGETHER MAKE MAGIC HAPPEN
The magic happens when these two teams seamlessly collaborate.
- Regular joint sessions will facilitate the exchange of ideas, ensuring that the service design principles are accurately translated into the digital marketing strategy.
- Through this synergy, students will learn the importance of interdisciplinary collaboration, effective communication, and adapting strategies based on real-time feedback.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

PROJECT CONTENT
- Project focuses on export of HEICOMP- project to Latin American universities in Brazil and Paraguai
- HEICOMP project exports Working Life Connected pedagogy (= Project learning in Academic Business and other studies)
- https://heicomp.com

TASK
- Increase the number of users on Facebook and LinkedIn
Get more users from work life and government
In terms of content, showcase the positive impact of the project on society, academic institutions, market, etc.
- Expand knowledge of the project to other regions of Brazil and Paraguay. It is still very much focused on the cities where the consortium's academic institutions are located.
In addition to Brazil and Paraguay, reach audiences in other regions of Latin America.
- Suggestions on how to engage students and teachers to create videos and texts for blogs and social media.

CLIENT
-Brazilian HEICOMP partner company UExperience

NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3033/Marja Isokangas (this implementation)
HL00BU34-3021 /Tero Uusitalo
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset

-----

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Oppimateriaali ja suositeltava kirjallisuus

Theory studying in the project:
1.Self-study in Canvas (3 ects), Service Design
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

CLIENT
-Brazilian HEICOMP partner company U.Experience

Toteutuksen tärkeät päivämäärät

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Kansainvälisyys toteutuksella

THE PROJECT IS ESPECIALLY SUITABLE FOR EXCHANGE STUDENTS and if you speak SPANISH OR PORTUGUESE, that's a bonus.

Continuous communication with employer in Brasil (in English): U.Experience.
Virtual meeting also with Brasilian and Paraguaian students.

https://heicomp.com
https://www.instagram.com/stories/heicomp_/

Opiskelijan ajankäyttö ja kuormitus

1 cr. = 26.7 h

Sisältö ja sen jaksotus

- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 10:00-12:00 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 10:00-16:00
10:00-12:00 KickOff the project together with other team
12:00-12:30 Lunch
12:30-14:30 Team roles (without supervisor)
14:30-16:00 KickOff continues with supervisors.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

PROJECT CONTENT
- Principles of service design
- Exploring methodologies to understand the unique needs, challenges, and aspirations of immigrant women in the workforce
- Using research methods: interviews, and empathetic analysis Team 1 will gather valuable insights that will serve as the foundation for developing innovative solutions.
- Using AI in project in real life context
- JOINT-BALTIC project

TASK
The goal is to create a service framework for immigrant women navigating the job market
- fosters inclusivity
- addresses barriers
- enhances the overall experience

NOTE:
There are two Laurea Hyvinkää projects with similar content by Marja Isokangas:
1) Service Design and Sustainability Project HL00BU34-3034 (this project)
2) Digital Marketing and Sales Project HL00BU35-3031
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE?
LEARNING OBJECTIVES:
1. Service Design Proficiency: Develop an understanding of service design principles and methodologies.
2. Use of AI in real life project: Developing skills for use of AI.
3. Empathy and Cultural Sensitivity: Cultivate empathy and cultural sensitivity through direct engagement with immigrant women and their unique experiences.
4. Collaborative Teamwork: Hone teamwork and collaboration skills by working closely with counterparts from different disciplines.
5. Social Impact Awareness: Recognize the power of business to drive positive social change and contribute to the empowerment of marginalized communities.

GUIDANCE TAKES PLACE AT HYVINKÄÄ CAMPUS.

-----

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Oppimateriaali ja suositeltava kirjallisuus

Theory studying in the project:
1.Self-study in Canvas (3 ects), Service Design
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

WORKING LIFE PARTNER: Empowering Immigrant Women in the Workforce-Project
Funder of Project: the Central Baltic 2021-2027
CENTRAL BALTIC PROJECT.
https://www.laurea.fi/en/projects/c/central-baltic-mentoring-for-migrant-women-seeking-employment/

Toteutuksen tärkeät päivämäärät

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Kansainvälisyys toteutuksella

CENTRAL BALTIC PROJECT
EXCHANGE STUDENTS ARE WARMLY WELCOME

Opiskelijan ajankäyttö ja kuormitus

1 cr. = 26.7 h

Sisältö ja sen jaksotus

SCHEDULE
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 12:30-14:30 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 12:30-16:00
12:30-14:30 KickOff the project together with other team
14:30-16:00 Team roles (without supervisor)

TWO TEAMS TOGETHER MAKE MAGIC HAPPEN
The magic happens when these two teams seamlessly collaborate.
- Regular joint sessions will facilitate the exchange of ideas, ensuring that the service design principles are accurately translated into the digital marketing strategy.
- Through this synergy, students will learn the importance of interdisciplinary collaboration, effective communication, and adapting strategies based on real-time feedback.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

International market entry and business development project.
The project is completed in cooperation with a working life partner in a P2P learning environment. The student is able to:
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
- define internationalization strategies and determinants of success in exporting
- analyse internationalisation modes of companies in different sectors

The enrolled students will develop their competencies related to the study in question during this project implementation. The student will participate in project working as a senior level student.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life and peer feedback are also

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

In this course student will learn how to enter in international market and what it takes for an small and midsize business to enter a new market area.
After this course the student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalization for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

In this course we are cooperating with an interesting Finnish company. The company has begun to enter the international market in the near future and is very interested in finding new potential target countries, networks and sales channels. Students are able to help our partner with their new ideas, findings and great market entry plans!

Oppimateriaali ja suositeltava kirjallisuus

Material of the course will be given in start of the course.

Työelämäyhteistyö ja/tai TKI

In this course we will work closely with our business partner (https://kuivalihakundi.com/). Students will learn a lot about SME entering the international markets. We will also cooperate with business founders and visit in market entry event.

Toteutuksen tärkeät päivämäärät

Check the study schedule in Tuudo.

Opiskelijan ajankäyttö ja kuormitus

Lectures 30%
Essay 20%
Project work 50%

Arviointiasteikko

H-5

Hylätty (0)

If student does not submit his / her assignments, essay or do not participate in meetings and classes, she / he will fail the course. Also if the assignment are not done according to the instructions, teacher can give evaluate the course as failed.

Arviointikriteerit, tyydyttävä (1-2)

Student is able to..
- follow the instructions
- understand the most important concept of the course
- understand the most important concept of the essay assignment
- find and use sources for the essay

Arviointikriteerit, hyvä (3-4)

Student is able to...
- active independently according to the instructions
- take an active role in project team
- use learned new words around the topic
- understand the most important concepts of the course and see and analyze them in bigger picture
- understand and analyze the concept of the an essay assignment and reflect his/her own skills and learnings under the topic
- find and use sources and apply them in the topic of the essay

Arviointikriteerit, kiitettävä (5)

Student is able to...
- active in independent, developing and active way
- take an active and developing role in project team
- use the professional language and new learned words around the course topic
- see the concept of the course in wider picture and analyze it
- understand and analyze the concept of the essay assignment and reflect his/her own skills and learnings under the topic
- find and use sources widely and apply them in the topic of the essay

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

This course is an online course.

The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.

Aika ja paikka

This is an online course. However, there's an optional discussion of the course in Zoom on 2.5.2022 at 1pm.

Oppimateriaali ja suositeltava kirjallisuus

E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks

Työelämäyhteistyö ja/tai TKI

The students will step by step develop a marketing plan for a new foreign target market of an existing or a fictional company.

Toteutuksen tärkeät päivämäärät

1.5.2022 The course starts and the course folder will be available in Canvas
2.5.2022 Optional Zoom session at 13-14. Discussion of the course. Please introduce yourself in Canvas to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students).
14.8.2022 DL of the final report, Marketing plan.
There are two retake dates, 21.8.2022 and 28.8.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Kansainvälisyys toteutuksella

This course is suitable for the exchange students.

Sisältö ja sen jaksotus

1. Global marketing today - DL 22.5.2022
2. Analysis of the target market - recommended DL 12.6.2022
3. Marketing strategy - recommended DL 3.7.2022
4. Entry modes - recommended DL 24.7.2022
5. Marketing plan - DL 14.8.2022

There are two retake dates, 21.8.2022 and 28.8.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

This course is an online course.

The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.

Aika ja paikka

This is an online course.

Oppimateriaali ja suositeltava kirjallisuus

E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks

Työelämäyhteistyö ja/tai TKI

The students will step by step develop a marketing plan for a new foreign target market of an existing or a fictional company.

Toteutuksen tärkeät päivämäärät

1.2.2022 The course starts. Please introduce yourself in Canvas to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students).
17.5.2022 DL of the final report, Marketing plan. .
There are two retake dates, 24.5.2022 and 31.5.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Kansainvälisyys toteutuksella

This course is suitable for the exchange students.

Sisältö ja sen jaksotus

1. Global marketing today - DL 22.2.2022
2. Analysis of the target market - recommended DL 15.3.2022
3. Marketing strategy - recommended DL 5.4.2022
4. Entry modes - recommended DL 26.4.2022
5 . Marketing plan - DL 17.5.2022

There are two retake dates, 24.5.2022 and 31.5.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.

Osaamistavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Toteutustapa

This course is an online course. However, there will be a course introduction in Zoom on 14.9.2021 at 9-11am. The course folder will be open at 8am in Canvas.

The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.

Oppimateriaali ja suositeltava kirjallisuus

E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6.
Czinkota, Ronkainen, Moffett. 2005: International business, edition .7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business.
Various ebook links.

Työelämäyhteistyö ja/tai TKI

The students will step by step develop a international marketing plan for a for an existing or a fictional company.

Toteutuksen tärkeät päivämäärät

14.9.2021 Course introduction in Zoom at 9-1am. Please access via Canvas.
Please introduce yourself in Optima to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students)
31.12.2021 DL of the final report, Marketing plan. .
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Kansainvälisyys toteutuksella

This course is suitable for the exchange students.

Sisältö ja sen jaksotus

1. Global marketing today - recommended DL 5.10.2021
2. Analysis of the target market - recommended DL 26.10.2021
3. Marketing strategy - recommended DL 16.11.2021
4. Entry modes - recommended DL 7.12.2021
5 . Marketing plan - DL 31.12.2021
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.