International Business Project: Service Designing Brand Awareness with AI for HEIComp Project in Latin America Project (15 op)

Tavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Oppimateriaali ja suositeltava kirjallisuus

Theory studying in the project:
1.Self-study in Canvas (3 ects), Service Design
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Toteutustapa

PROJECT CONTENT
- Project focuses on export of HEICOMP- project to Latin American universities in Brazil and Paraguai
- HEICOMP project exports Working Life Connected pedagogy (= Project learning in Academic Business and other studies)
- https://heicomp.com

TASK
- Increase the number of users on Facebook and LinkedIn
Get more users from work life and government
In terms of content, showcase the positive impact of the project on society, academic institutions, market, etc.
- Expand knowledge of the project to other regions of Brazil and Paraguay. It is still very much focused on the cities where the consortium's academic institutions are located.
In addition to Brazil and Paraguay, reach audiences in other regions of Latin America.
- Suggestions on how to engage students and teachers to create videos and texts for blogs and social media.

CLIENT
-Brazilian HEICOMP partner company UExperience

NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3033/Marja Isokangas (this implementation)
HL00BU34-3021 /Tero Uusitalo
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset

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Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Työelämäyhteistyö ja/tai TKI

CLIENT
-Brazilian HEICOMP partner company U.Experience

Toteutuksen tärkeät päivämäärät

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Kansainvälisyys toteutuksella

THE PROJECT IS ESPECIALLY SUITABLE FOR EXCHANGE STUDENTS and if you speak SPANISH OR PORTUGUESE, that's a bonus.

Continuous communication with employer in Brasil (in English): U.Experience.
Virtual meeting also with Brasilian and Paraguaian students.

https://heicomp.com
https://www.instagram.com/stories/heicomp_/

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

1 cr. = 26.7 h

Sisältö ja sen jaksotus

- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 10:00-12:00 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 10:00-16:00
10:00-12:00 KickOff the project together with other team
12:00-12:30 Lunch
12:30-14:30 Team roles (without supervisor)
14:30-16:00 KickOff continues with supervisors.

Arviointiasteikko

H-5