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Digital Content MarketingLaajuus (5 cr)

Study unit code: PK00BV33

Credits

5 op

Learning outcomes

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry

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Enrollment

20.05.2024 - 26.05.2024

Timing

24.09.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Virtual proportion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Tikkurila

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
  • Auli Hietanen
  • Jussi Järvi
Teacher in charge

Auli Hietanen

Groups
  • PKV224SN
    Kauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S24, Tikkurila

Learning outcomes

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry

Grading scale

H-5

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Enrollment

22.05.2023 - 28.05.2023

Timing

01.11.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

RDI proportion

1 op

Mode of delivery

Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Virtual Campus

Teaching languages
  • Finnish
Seats

20 - 45

Degree programmes
  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
  • Auli Hietanen
  • Jussi Järvi
Teacher in charge

Auli Hietanen

Groups
  • PKV223SA
    Kauneudenhoito- ja kosmetiikka-alan koulutus, verkko-opinnot, S23, Tikkurila

Learning outcomes

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry

Grading scale

H-5

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Enrollment

28.11.2022 - 04.12.2022

Timing

20.03.2023 - 31.07.2023

Number of ECTS credits allocated

5 op

Virtual proportion

2 op

RDI proportion

1 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Tikkurila

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
  • Auli Hietanen
  • Jussi Järvi
Teacher in charge

Auli Hietanen

Groups
  • PKV223KAM
    Kauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, K23, Tikkurila

Learning outcomes

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry

Grading scale

H-5

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Enrollment

23.05.2022 - 29.05.2022

Timing

27.09.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Virtual proportion

2 op

RDI proportion

1 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Tikkurila

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
  • Auli Hietanen
  • Jussi Järvi
Teacher in charge

Auli Hietanen

Groups
  • PKV222SN
    Kauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S22, Tikkurila

Learning outcomes

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry

Grading scale

H-5