Digital Analytics and Consumer InsightLaajuus (5 op)
Opinnon tunnus: R0296
Opintojakson perustiedot
- Laajuus
- 5 op
Tavoitteet
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data