Digital Analytics and Consumer Insight (5 op)

Tavoitteet

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Aika ja paikka

This course will be organized at Tikkurila campus and partly online. All needed material is in Canvas- platform.

Oppimateriaali ja suositeltava kirjallisuus

All material needed will be found in Canvas platform for enrolled and accepted students. The course assignments include Analytics -exams and certifications.

Toteutustapa

This course will be organized at Tikkurila campus and partly online.All needed material is in Canvas- platform.

After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Työelämäyhteistyö ja/tai TKI

Individual work is related to project's GA data

Kansainvälisyys toteutuksella

Study unit is suitable for Laurea exchange students and for Laurea students abroad.

Opiskelijan ajankäyttö ja kuormitus

Some self-paced studies, e.g. certificates.

Sisältö ja sen jaksotus

-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Arviointiasteikko

H-5