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Digital Analytics and Consumer InsightLaajuus (5 cr)

Study unit code: R0296

General information


Credits
5 cr

Learning outcomes

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

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