Digital Analytics and Consumer InsightLaajuus (5 cr)
Study unit code: R0296
General information
- Credits
- 5 cr
Learning outcomes
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data